If we look at the top 15 Local Pack/Finder ranking factors, we can see fewer review-specific signals have made it into this list as of 2023. Tip number one, A/B testing or simply testing. OK, my own website may not technically be an exact match domain but, rather, a part-match domain. The most effective location data management solution: distribution to the directories, sites, and apps that factor in most to local search results. Moz Data Power your SEO strategy & AI models with. The two. Local search ranking factors: 1) The components that contribute to the rankings of a local business. SEO Learning Center Broaden your knowledge with SEO resources for all skill levels. The big story this year is Google My Business. STAT SERP tracking and analytics for enterprise SEO experts. See which Moz SEO solution best meets your business needs. See which Moz SEO solution best meets your business needs. On the surface, local search works the same way as any other Google search. 13% of consumers prefer smaller industry-specific sites and 4% make other choices of where to read reviews, including Amazon, the Better Business Bureau, AAA and local news sites. org, which he sold to Moz in November 2012. Domain Factors. The results of another experiment appeared on Search Engine Land last August and concluded that CTR isn't a ranking factor. Indexing: Store and organize the content found during the crawling process. Local SEO employs a wide array of technical and creative efforts to convince search engines that a business should be. If there’s another website that you just can’t seem to outrank, their stronger link profile is. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. The Essential Local SEO Strategy Guide - A comprehensive beginner's guide to SEO marketing for small businesses. STAT SERP tracking and analytics for enterprise SEO experts. 1. 2. D. Enter the Local Search Ranking Factors, a 12-year old annual survey of leading local SEOs, created by David Mihm and administered by him for years. Domain Authority is based on data from our Link Explorer web index and uses. Collect the link counts for each of the URLs in that SERP. . You want people to want to watch your video. Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. Query deserves diversity. Quantity of native Google Maps reviews (with text)For 49%, Facebook is in first place, followed by Yelp (46%), TripAdvisor (28%) and Nextdoor (20%). High numerical Google ratings. Read on to explore the priorities and knowledge of marketers and local business owners, and use this data to. This is a surprising departure. Your all-in-one suite of SEO essentials. All the search. STAT SERP tracking and analytics for enterprise SEO experts. What we are saying is brand activity and promotion, among other things, support organic rankings. Coming up with a unique name for your app isn’t just a matter of branding. Moz Links API Power your SEO with our index of over 44 trillion links. On average, that’s nearly a dozen changes per day. 86% of the search engine market ()The #1 result in Google gets approximately 32% of all clicks ()49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)Organic search results that rank. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. keyword-optimized header tags. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report - Our local business review survey outlines key takeaways regarding the impact of reviews on consumer behavior and local business success. Compare SEO Products See which Moz SEO solution best meets your business needs. Visit Our Blog For More Great Content. They will crawl the links between the individual pages on your website, and they. On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website in order to improve search engine ranking and visibility. 2. 14 to -0. Overlap and similarities. Finding Diamonds in the Google Rough. Moz is about to publish its new Search Engine Ranking Factors, and was kind enough to provide me with access to their raw ranking data. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping. One TikTok ranking factor is engagement, which. It still does exist in YouTube. uses the analogy that links are votes and that those pages which have more votes have more. Moz Local Raise your local SEO visibility with complete local SEO management. The biggest on-page factors that affect search engine rankings are: Content of Page The content of a page is what makes it worthy of a search result position. David Mihm at Moz, a marketing analytics firm, pulls together the valuable “Local Search Ranking Factors” survey each year to help to demystify local SEO rankings by honing in on the insights. To this end, we used the suggested queries from all 22 top-level categories in the Google Adwords tool. External links are almost always present for competitive searches. Moz Data Power your SEO strategy & AI models with. As I mentioned above, this list of ranking factors is based on a mix of TikTok-confirmed features as well as unofficial sources and general social media practices. Page Authority is based on data from our web index and takes. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. Social signals are a ranking factor (and apparently a strong one at that) These findings come from a study by search and social analytics company Searchmetrics aimed at identifying the key factors that help web pages rank well in Google searches. On-Page Ranking Factors; Off-Page Ranking Factors; Competitive Analysis (1) Accessibility. TikTok ranking factors. Metric #2: Dwell Time. Case Studies Explore how Moz drives ROI with a proven track record of success. Technical SEO. Top local search ranking factors For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. Whether you own a brick-and-mortar store or operate within a service area, these powerful local search marketing strategies will help your business appear in more relevant local searches. Moz API Power your SEO with our index of over 44 trillion links. " Backlinks are important to people moving around the internet and to Search Engine Optimization (SEO). That's a mouthful. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. Moz API Power your SEO with our index of over 44 trillion links. In this article I'm going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game. Your all-in-one suite of SEO essentials. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. It's also a great way to earn valuable links when you're marketing a local business. This year, with the help of Moz's data scientist Dr. Search engines work through three primary functions: Crawling: Scour the Internet for content, looking over the code/content for each URL they find. Top 200 Most Statistically Significant Factors for Ranking on Google. A study by Brian Dean’s Backlinko that looked at over 11 million search results to come to 11 conclusions about ranking factors. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. 9. Conduct thorough keyword research. 10 blue links: The format search engines used to display search results; ten organic results all appearing in the same format. Domain Registration for longer period is a bonus but these are factors that push up your rank an inch. "Link building" is as intrinsic to SEO as the words "Google" or "ranking. By Miriam Ellis, Local Search Marketer at Moz, 1st Nov 2023. David co-founded GetListed. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. Number of “Check-Ins” at location. #7 Search Personalization. Again, sometimes all you have to do is ask. Content and SEO go hand-in-hand. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how these metrics. So, generally, more reviews will lead to more rankings and traffic. Look for any URL pairs that are out of order with respect. Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. This year, Google plans to introduce a bunch of new features to its Google My Business/Maps product. Address of point of Google search. The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. High-quality content earns you backlinks, provides a high-quality user experience and it's what search engines crawl when they arrive at your site. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. #1 On-Page SEO. Spearman’s rank correlation is used, as we’re comparing ranked variables (organic ranking) with logarithmic (ish) metrics like DA, and variables with extreme high-end values (like. Tonight I will be mostly reading. This year's panel of experts possesses a truly unique set of knowledge and perspectives. The H1 tag is the only header tag that still shows any potential for being a ranking factor. The study consists of two parts: a survey of professional SEOs and a large correlation study . David co-founded GetListed. But this test had a pretty significant flaw — it relied on bots artificially inflating CTRs and search volume (and this test was only for a single two-word keyword: "negative SEO"). Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. In Real Life: Local SEO Tactics - In this course, local. User Satisfaction ("Last Click"): the holy grail of SEO, and, ultimately, the experience Google strives to deliver in its search results. . GMB signals now make up 25% the local pack/finder pie chart. As I mentioned above, this list of ranking factors is based on a mix of TikTok-confirmed features as well as unofficial sources and general social media practices. Colan Nielsen. More data is certainly needed in order to answer your question in a more specific way. Moz Local. So let's dive into that. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. Wizard of Moz Rand Fishkin emphasizes the need for SEOs at every level to understand three essential concepts in the RankBrain environment: 1. Query deserves diversity. Search engines use links to crawl the web. Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. y = 122. Fetch as Google. 3% of URLs by that metric, we can compare what ranking difference is associated with being in the top 36. Your average star rating isn’t just a top local pack ranking factor, but it’s also a top conversion factor. So has every Local Search Ranking Factors survey since 2017. Measure the resulting changes and declare a test a success if the variant group outperforms its forecast while the control group does not. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. Moz Academy Local SEO Certification: Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. Our study used quadratic mean calculations on the Spearman correlations. User Satisfaction ("Last Click"): the holy grail of SEO, and, ultimately, the experience Google strives to deliver in its search results. In general, the more valuable a keyword is, the more people compete for it. TikTok ranking factors. With that in mind, let's make sure your site's pages are accessible. Image search SEO. This morning at SMX Munich, I presented the following slide deck:If you're new to SEOmoz, or you've been in a coma the past couple weeks you may not have seen the Search Engine Ranking Factors study, which polled some of the leading minds in SEO on what they feel are the most and least important factors in regards to the SERPs. There are two main search ranking factors, in the end. " People are advised to "create quality. 3. Hey there, Moz fans, I'm Darren Shaw from Whitespark, and I'm here today to talk to you about why you need to find all of your NAP variations before building local citations. STAT SERP tracking and analytics for enterprise SEO experts. Click Analyze. The location being tracked will also be displayed in your rankings reports as well as on the keyword analysis page: The local rankings feature allows you to enter your desired tracking location by city, state, neighborhood, and. Moz Local for Small Business: Help maximize the online visibility of your small business with Moz Local. In addition to the Linkscape update, I'm excited to share some very early results from SEOmoz's 2011 Search Ranking Factors. We present the average score across all responses. The terms local search engine optimization (local SEO) and local business marketing are often used synonymously with local search marketing. 1. Here are some SEO conferences and. So when they're doing a search on YouTube for a specific topic, you want to pop up, and you want someone to. Local guidelines factors. Moz Local Raise your local SEO visibility with complete local SEO management. How-To Guides. 7. Moz Local Raise your local SEO visibility with complete local SEO management. Video engagement. We caught up with Moz’s Sarah Bird and Rob Bucci to learn about what they’ve been working on and trends they’re seeing in. 293. Here's how to rank on Google: Working Smarter, Not Harder. In addition, to review quantity, Google also appears to look for specific keywords written into reviews as a ranking factor. In-depth articles. Google holds over 85% of global desktop search traffic and gets billions of searches per day. Search engines have to choose, though, and Google calls that choice the dominant interpretation. H1 Tag - Data suggests that the headline is a ranking actor in Google, whether or not it is in an H1 Tag. How important are the following ranking factors in generating local- specific search results? Rank from most (10) to least (1) important. Advanced SEO. We have been doing some research into how to rank in Google mobile web search. edu, or any other pieces of link bait from Moz besides the first one below. A/B testing. On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. You want a great click through rate. 4% of Google’s local search ranking factors and even though that may seem small, you know about 90% of people use reviews to decide who they’re doing business with. According to the bible, there are several reasons you should care about local link building: #5 off-site local ranking factor: Quality/Authority of Inbound Links to Domain. SEMRush is a pretty neat competitive analysis tool. Open an incognito window and see your updated position. David Mihm is one of the world’s leading practitioners of Local search engine marketing. You use McAfee for SSL, an "excellent" Stella rating, accept payments from both PayPal and Google Checkout, offer social engagement, etc. 2) Created by David Mihm in 2008, Local Search Ranking Factors is an annual survey of expert local SEOs. org, which he sold to Moz in November 2012. David Mihm is one of the world’s leading practitioners of Local search engine marketing. It’s a score from 1 – 100, with 100 being the strongest and 1 being the weakest level of authority. Raise your local SEO visibility with complete local SEO management. A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. These developments will change how we manage our SEO now. A list of such factors could include, but not be limited to: On-page factors. Your all-in-one suite of SEO essentials. Kick off your research process with a tool like Keyword Explorer . The scores of 0. 6. The resulting document is an. Detect Intent: Form & Function. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business' ability to rank well and win customers. Download the report for further analysis and view the numbers in the light of how Google might adjust proximity based on new factors like curbside pickup and local delivery. Local Search Ranking Factors: Explore all the signals Google uses to rank local businesses. Ie a user in Dallas googles "mechanics" and local results return. Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. There are already articles about the future of search engine algorithms, but I would like to offer up my own speculation, based on experience, existing factors and common sense. . Director of. Provide value. As with the 2020 and 2021 Local Search Ranking Factors surveys, social signals aren’t included in the 2023 results. Core Web Vitals are a set of standardized metrics from Google that help developers understand how users experience a web page. Matt Peters and his data science team. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Compare SEO Products See which Moz SEO solution best meets your business needs. You can also look at things that rank for their own title. 2005 -. 4% Of Local Search Ranking Factors. ; A study by Authority Hacker that analyzed over 1 million search results and produced some interesting insight into the type of content that ranks. An example of this is the query "Jaguar. Here's how to rank on Google: Working Smarter, Not Harder. 8. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Compare SEO Products See which Moz SEO solution best meets your business needs. This is an important finding, as it lines up with what many of us in. 7) Link building will become more deeply integrated into Local SEO Local Search Ranking Factors 2018 cited links as the 6th most influential local pack factor. The definition of link building. Rather than wait for Google to reindex the content, I wanted to see the results immediately (and it is indeed immediate). The number of Google+ circles an author is in. Moz Local Raise your local SEO visibility with complete local SEO management. 2. Ditch Commodity Content for Proprietary Research. B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. Compare SEO Products See which Moz SEO solution best meets your business needs. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. So let's talk about the first six ranking factors that fall under the category of content. What makes this so interesting is that. Reviews Are 8. Compare SEO Products See which Moz SEO solution best meets your business needs. Local SEO. As such, it is important to create good content. “A very nice case, mate! That is something that I've discussed in my "on page seo" post. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. Almost two years ago, in December 2010, Danny Sullivan wrote an insightful piece on social signals and their influence on search engine rankings. biz in your search result, you start to question the weighting of relevance factors. This year's survey allowed for a higher level of response granularity as it allowed contributors to rank all 149 possible factors that could impact search results. Picture the keywords you choose as the pillar of your SEO strategy. Conversely, when fewer people compete for a keyword, the easier it is to rank for. On-Demand Webinars. “This one is maybe more of a mis-labelling problem than a myth, but your listing at Google isn’t really a citation. There are three major options you can choose from for active location data management: 1. Factors 147-200: Statistical Spearman Correlation -0. What sets the local business apart from their virtual counterparts is the concept of proximity. Local search marketing has always existed in a state of rapid and continuous change. Moz Local Raise your local SEO visibility with complete local SEO management. The Moz Search Ranking Factor Survey cited before, and the Searchmetrics Ranking Factors study are the most shining examples of that. You can look in Google Search Console and see click-through rates. In August, 2005, SEOmoz launched the first series of ranking factors. STAT SERP tracking and analytics for enterprise SEO experts. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. In fact, a recent study by Search Metrics showed no detectable advantage to sites using HTTPS. There's a new ranking factor in town: Core Web Vitals. This can involve optimizing both the content and HTML source code of pages on a site. This means that smart local SEOs will double down on their organic skills and start pursuing relevant links for their clients with professional, organized strategies and good tools. Make Sure Your NAP Is Consistent Across the Web 1. Regarding each of the ranking factors you have mentioned: Age of Domain - The age of the domain is not a ranking factor per se. Compare SEO Products See which Moz SEO solution best meets your business needs. Hello, What are the best approaches to ranking locally. The 10 best ranking factors for Local SEO according to Moz: Your Location in the Landing Page Title. Thanks!Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. Google has the unique QDF (query deserves freshness) algorithm. #8 off-site local ranking factor: Quality/Authority of Inbound Links to. Crawlable, accessible URLs. 8. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factors. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. The ultimate SEO goal is to provide the basic policy to optimize websites, in order for the latter to succeed in higher and better related rankings in the search engines, as well as better. Your all-in-one suite of SEO essentials. Here are some general local SEO ranking factors: Google Business Profile (GMB) for business owners Address of point of Google search A physical location in your city. Sort links returned by Domain Authority for SMB competitors. It is what the user came to see and is thus extremely important to the search engines. uses the analogy that links are votes and that those pages which have more votes have. You should identify target keywords, optimize your pages, and craft content that resonates with your target audience. Beginner's Guide to SEO. Theory #1: Snippets aren't featured based on organic search ranking factors alone. The first step in building the dataset is selecting a list of keyword queries. See full list on moz. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam. For 2013, we've supplemented the survey with real-world correlation data from a scientific examination of over 17,000 keyword search results by Dr. From a distance, local search works like Google search — when a user searches for something, Google provides relevant and useful results to the specific search query. 2. A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the "all-in-one redirect path analyzer. Keyword research, or choosing the “right” keywords to target, is a foundational aspect of SEO because it provides a roadmap you can use to optimize existing content, and produce new content in the hopes of ranking higher in SERPs. Factors 48-146: Statistical Spearman Correlation -0. Announcing the 2018 Local Search Ranking Factors Survey Moz - Local Search Ranking Factors Study 2018 - Local SEO |. STAT. The MozBar is a free SEO toolbar that will easily show you the canonical tag on any given page. A physical location in your city search directories. And here's last year's Moz Local Search Ranking Factors, which cites listing detected at a. Local Business Citations. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. However, it is a strong ranking signal, which is why claiming your Google. David co-founded GetListed. This year, with the help of Moz's data scientist Dr. Your All-In-One Suite of SEO Tools The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. If you want to rank for anything that's even remotely competitive, the chances of finding a website ranking without external links is very rare indeed. Moz Local Raise your local SEO visibility with complete local SEO management. The shortcoming of this approach is that 1–4 are often hit or miss. Domain Age: Many SEOs believe that Google inherently “trusts” older domains. (This is the case with most blogs. Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing) On-page SEO. The results of another experiment appeared on Search Engine Land last August and concluded that CTR isn't a ranking factor. Because of search engine's growing reliance on accessibility and usability as a ranking factor, the easier a domain (or URL) is to read for humans, the better it is for search engines. Matt Peters and his data science team. Cyrus Shepard dives in this week on Whiteboard Friday. 1 Mobile-Friendliness. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. 31x. 2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained. “Possum” is the name given to an unconfirmed but documented update which appeared to most significantly impact Google’s local pack and local finder results. You typically have two options: manually close them or hire a listing service like Moz Local to fix them for you. SERP tracking and analytics for enterprise SEO experts. " But doing it right is easier said than done, and doing it effectively as an art. Creating Value. #3 Backlink Profile. Spam factorsOff-Page Local Search Factors. Myth #7: Google My Business is a citation. We are Victoria's highest. Moz API Power your SEO with our index of over 44 trillion links. STAT. Because many Google search queries are made with local intent, proximity is a key ranking factor. It's limited but it will show you 10 competitors based on keyword ranking data. Choose the right keywords to target. The back end includes the web servers, their network connections, the use of CDNs, and the back-end application and database servers. There is a ton of detail to ranking in the SEO world, to try and rank in Google's results. While this doesn't seem like a huge numbers, the articles that qualify can see a significant increase in traffic. At that next meeting in which you are training staff who directly interact with your. Moz DataIncluding alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site. In fact, our friends at TUNE recently. , review stars for product ratings)If you've ever taken a look at SEOmoz's list of Search Engine Ranking factors you'll see the things that SEOs always talk about as being important - links, anchor text of external links, where links come from, on-page keywords and keyword usage in the title tag. properly optimized meta description at 110 to 150 characters. Creating your Google+ Local page for your local business is your first step to being included in Google's index. 1. A total of fifteen brands saw some visibility in the top 10 local finder results over the. Part 1: On-page factors. Visualizing a year of movement in the local finder. Search Engines | Whiteboard Friday | Advanced SEO. This answer can vary based on several factors such as how much content you have available for each city, do you have physical locations in each city, etc. Robots. His annual Local Search Ranking Factors project is among the most important studies of Local SEO. Moz Local Raise your local SEO visibility with complete local SEO management. STAT SERP tracking and analytics for enterprise SEO experts. R LRD - Number of Linking Root Domains to the DOMAIN. Case Studies Explore how Moz drives ROI with a proven track record of success. We talk about search engine optimization as if there’s more than one engine, but when Google controls more than 90% of the global search market, any discussion of modern SEO has to start in Mountain View. While it is a paid program, they do in fact have a few free visits a day you can check out. Personalization refers to how well your business, content, and site are maximized for a targeted audience. Video engagement. Your industry may include niche review opportunities on platforms. Please, check out the illustrated guide to the Top 20 Local Search Ranking Factors, which I wrote in 2017. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews:He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. Google uses over 200 factors in their algorithm for ranking websites ()Google currently has 86. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG). The following data represents the opinions of our respondents of the various. So what is good content? Miriam Ellis, a Mozzer and a Top Contributor here, just did an awesome illustrated guide to the top 20 Local SEO factors over at Moz. Moz API Power your SEO with our index of over 44 trillion links. Moz API Power your SEO with our index of over 44 trillion links. This near-annual survey was first created by David Mihm over a decade ago, and polls around 50 local SEO experts, asking for their opinions on which activities and factors impact local. So let's dive into that. If you're having trouble getting your local business' website to show up in the Google local 3-pack or local search results in general, you're not alone. org, which he sold to Moz in November 2012. User behavior factors. If search engines and users can't access your site, it might as well not exist. From an SEO perspective, I suggest applying this first to the whole stack of a search result - from crawling, indexing and ranking to the actual delivery mechanism (DNS, TCP/IP etc. Spam Score Incorporation.